JVNA

The first step in the process was the creation of a custom typeface, CS JVNA, for use in creative across the release. This typeface found its way onto not just the artwork for the album and singles, but also social media posts, music videos, and advertising materials.

Central to CS JVNA is the inclusion of the diamond symbol, something that JVNA has made use of as a part of her personal branding prior to the release cycle for this album. It was directly incorporated in select glyphs where appropriate, and is echoed in the sharp cuts and angles present throughout the typeface. It was intended to feel abstract and fantastical.

The title design for Play With You itself was accentuated with custom L-A and Y-O ligatures to help distinguish it from the single release.

The full album was preceded by three singles – The World is Mine, Demon Time, and Play With You. JVNA’s team provided the background images and I handled the layout and type treatments.

Part of the inspiration for the album came video game storylines. JVNA wanted to see something akin to a video game start screen incorporated into the layout for the singles.

The image for the album artwork was created by Sasha Vinogradova, to which I laid out the title design and tracklisting.

A variety of merch items were made to go along with the album – a tee, a jersey, a pashmina, and a fan.

Advertising materials for the tour were made for posting to social media as well as for use by the individual venues. An additional patch was design for the meet and greet packages along with other merch.

Additional tour materials were made for tour dates later in the year.